10 unique and rare packaging design ideas for the fresh milk industry

The packaging of a product can make or break it for the consumer, so companies have increasingly included bulk in their designs. Among many products on the market, the packaging of a brand must both create a difference and clearly show information about the product as well as the brand.

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Here are 10 interesting packaging design ideas for the fresh milk industry group from graphic designers around the world. Explore now to find creative inspiration for your brand's product or project!

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MOLOCOW

Agency: Imedia Creative Bureau

Country: Kyrgyz Republic

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Molocow Concept is made based on the idea of ​​a milk bottle with the idea of ​​being fun and humorous to attract children. The creative team does not use the usual elongated bottle shape like other milk bottles, instead it is triangular.

Accompanied by a simulation of the alien abduction of dairy cows from the "Cow Abduction" meme, a Molocow milk bottle with an inverted funnel and a UFO-shaped lid. The white color of the original fresh milk has contributed to an interesting visualization of the light emitted from the flying saucers when landing or taking off.

MILKME

Designer: Ilya Volgin

Country: Belarus

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With a special love for animals and nature, graphic designer Ilya Volgin sought to bring the image of dairy cows to the forefront of packaging. In this way, the bottle of fresh milk will also have a more intuitive and understandable appearance. That was the origin of the idea to visualize a cow's plump and soft udder into milk bottles in the Milkme project.

In addition, Milkme packaging is also designed in 3 main colors: yellow, pink and white to distinguish the taste or fat content of milk if the design is applied in practice. These three colors are based on the true color of raw milk. This idea comes from the fact that fresh milk ranges in color from ivory to yellow. The higher-fat milk will have a more pronounced yellow color.

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MILK BOTTLE CONCEPT

Designer: Dmitry Patsukevich

Country: Belarus

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Dmitry Patsukevich set out with his milk packaging design project "Minimalism" as the only direction. Possessing a classic oval bottle shape and a bottle cap that simulates a flowing milk flow, Dmitry Patsukevich's design exudes a luxurious sophistication, simple but not monotonous. In addition, the stylized bottle cap is intended to hold delicious biscuits - a familiar dish with fresh milk.

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MILK BOTTLE CONCEPT

Designer: Dmitry Patsukevich

Country: Belarus

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Vikings are widely known for their fierce shape and a "supernatural" physical strength. Meanwhile, fresh milk is a nutritious drink that helps increase health and resistance for consumers. Combining these two inspirations, Dmitry Patsukevich created a milk bottle packaging that simulates a muscular body and a Viking helmet with horns - their most famous costume accessory, to represent their information. Message: Want to be healthier than the Vikings? Let's drink milk!

"Want to be healthier than the Vikings? Drink milk!"

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Vikings are widely known for their fierce shape and a "supernatural" physical strength. Meanwhile, fresh milk is a nutritious drink that helps increase health and resistance for consumers. Combining these two inspirations, Dmitry Patsukevich created a milk bottle packaging that simulates a muscular body and a Viking helmet with horns - their most famous costume accessory, to represent their information. Message: Want to be healthier than the Vikings? Let's drink milk!

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MILK STORM

Designer: Andrey Plotnikov

Country: Russia

Milk Storm uses very prominent colors as the main theme

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Milk Storm owns a simple but relatively intuitive design with striking colors to distinguish the fat content in milk, ingredient information and capacity written on the front of the package. This is the author's intention when he wants to "break" the image of traditional designs with a simpler and more concise packaging solution, helping the brand stand out among competitors.

HOKKAIDO NON-STERILIZED MILK

Designer: Masanori Eto

Agency: ADBRAIN

Country: Japan

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Normally, fresh milk after being taken from cows will be processed to remove harmful bacteria and help milk have a longer shelf life. This is the familiar-pasteurized milk that we use every day. Milk that is packaged directly without processing immediately after being expressed is called “raw milk” or unpasteurized milk. Because of the complicated production process (depending mainly on the stage of cattle raising) leading to difficulties in quality and safety commitment, "raw milk" is not too popular, even banned in some countries. Some countries require processing before enjoying.

In Japan, Omoiyari Farm (Kasai, Hokkaido) is the only farm licensed to produce and trade "raw milk". To ensure the highest nutritional quality for the product, Omoiyari Farm focuses on three criteria: the physical and mental health of the cows; the natural state of the soil; ideal and lifelong working environment for women. Impressed with the distinctiveness of the products and the business ideals that promote the role of women at Omoiyari Farm, graphic designer Masanori Eto designed the packaging of unpasteurized milk for this farm.

He used images of mammals nursing their babies such as elephants, squirrels, zebras, polar bears, ... to print on the packaging. With a cube-shaped design, the milk cartons when placed side by side or spread out will create a perfect picture of the family of animals. Attached on the package is a short description of each animal.

The idea, the author says, is a reminder that mammals grow and become healthy because of their nutrition from their mother's milk, and so do humans. “I hope we can learn about how mammals raise their babies with a feeling of gratitude for each mother,” the author wrote in the introduction to his project. In addition to his mother's inspiration, Masanori Eto adds that his design ideas also come from children's regular school lunches and teaching materials for preschool children.

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REAL BANANA MILK

Designer: Dongwook Yoon

Country: Korea

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What if you were to enjoy a bottle of fresh banana milk as delicious as eating a real banana? That was the question Dongwook Yoon asked for his packaging design project.

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Simulating a banana when upright, Dongwook Yoon's banana fresh milk bottle is wrapped in a golden shell, which can be easily peeled off vertically just like the way a user peels a real banana. In this way, the author has highlighted the fresh and sweet taste of banana milk products, "committed to helping users drink fresh milk and feel like eating real bananas".

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FOUR CUPS

Designer: Stas Bordukov

Country: Russia

The main idea for Four Cups comes from the fact that milk will spoil faster once opened, but users often do not consume all the product after the first opening. Therefore, users will have to buy more milk than their actual needs.

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The packaging of the Four Cups consists of four separate compartments with each airtight lid. This packaging method not only helps to preserve the unused milk for a longer time, but also divides the milk into four equal portions, meeting the needs of consumers according to serving sizes.

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MOMOLOKO

Designer: Alexander Cherkasov

3D visualizer: Maxim Kadashov

Motion-designer: Alexey Boldin, Alexey Avduevsky

Country: Russia

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Mamoloko is a baby formula packaging design project. Therefore, in order for the mother to be able to conveniently bring her baby out to breastfeed in any situation, the creative team has prioritized convenience and modernity, but still has to ensure the preservation of the packaging. milk.

The packaging consists of two main parts: the milk bottle and the outer cover. The milk bottle has a dominant beige color that helps protect the quality of the ingredients in the milk and simulates the mother's breasts. Described as a layer of clothing, the outer paper shell has a bean-shaped pattern. Corresponding to the age of the child (infant, from six months, from one year), the pea on the paper shell will also grow, making it easier for mothers to choose the right formula product for their baby's condition.

The creative team chose white - black colors for the design of the paper cover. The team shared that the combination of these two colors not only creates a close association with dairy cows, but also brings modern and stylish inspiration to help mothers confidently carry products every day. In addition, black and white is expected to attract more consumers than conventional colorful packaging.