Audi attracts passersby by making its logo as flat as possible
Audi likes to keep its classic branding simple, which is why the all-new logo will look basically identical for those who don't know how or where to read it.
In a world where even the most intricate designs are simplified, Audi has taken things one step further by removing chrome from their logo and replacing it with four plain rings. The new monochrome design is meant to stand out against any surface—whether in print or on your phone screen-and while inside cars as well!
“We believe that we have found the ‘new chrome,’” notes Georgi, adding that the black and white will offer an “unmistakable” quality to Audi’s corporate identity. “The thin black border around the rings makes for a consistent, premium-quality appearance, regardless of the car’s paint or radiator grille color.”
Audi's iconic rings have been a part of the company since it was founded in its early days. They signified union between four German automotive companies, and now they're back as an important design element to celebrate this anniversary with their original purpose intact! The reduced badge also harmonizes well against Audi’s 2D mark that fronts social channels for years-a simple but effective approach by which we can see how many changes there really haven't been too much over time when you take into consideration all these little details
Those who prefer a more understated look and don't want to stand out on the road can still ask for dark gray rings instead of white ones from Audi.
The new typeface, called ' Audi Type', marks a return to tradition for this traditional luxury car maker. The symbol will first debut on the 2024 Q8 e-tron family and can be seen throughout all vehicle documentation including manuals or user interfaces within cars themselves