Volkswagen Jetta identifies itself - "Not Nearly as Expensive as it Looks"

In 2005, when launching a luxurious new look for the Jetta, Volkswagen in the US made a promotional video with the title: "Volkswagen Jetta: Not Nearly as Expensive as it Looks".

The content of the promotional video revolves around a man driving a new Jetta around many different regions. It is worth mentioning here that every time he stops at any store, the staff increases the price of the product compared to normal. When he washes the car, the employee increases the price from $5 to $8. When he chooses a gift for his girlfriend, the price of the product increases from $600 to $900 and many more cases. It's all because of the car's luxurious appearance that people misunderstand. This must be a rich man. At the end of the video, the words "Not Nearly as Expensive as It Looks" like the heart of the guy "The car looks over there, but I'm not that rich".

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It can be seen that, unlike other car ads in the US that often revolve around elegance, luxury or advanced functionality of the product, Volkswagen chooses a new direction when it identifies itself as the cause of misunderstandings in life. Thereby, Volkswagen Jetta also implicitly affirms that the new design of the product is luxurious, raising the level of users.

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